Regardless of any storm warnings forecasted around the GTA, nothing was going to stop Leesa Butler from taking time out of her busy schedule to visit with us and for that, we are grateful.
Leesa has an impressive background and wearing as many hats as she does, it is a wonder how she does it all. Leesa is the Founder of marketing and branding company, Divine Lab Inc., Founder and fashion blogger at F-list.ca, V.P. of Operations at the Tastemakers Lounge and Regional Director for Fashion Group International.
With that said, some of the topics that were discussed this morning were the importance of branding, online marketing and social media strategies. She was also kind enough to share some of her personal experiences with us.
Some of the most important points that I took from Leesa this morning are the key things to help build an audience on social media platforms with your brand and they are:
- Authenticity
- Consistency
- Reciprocity
Thank you Leesa for your inspiring words and stories; it was an honour to have you with us today. A special thank you to Anna Zamparo for making Leesa Butler’s visit on campus possible; thank you for caring for your students that much.